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2x2 Network - Rates and Guidelines
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RATES
Effective January 2008 |
NJPA 2x2 Display Ad Network rates are based on
133 participating weekly newspapers with approximately 1.5 million circulation:
Statewide
Open rate (non-contract)......$1,195
6x contract rate..................$995
12x contract rate..................$945
18x contract rate..................$915
24x contract rate..................$890
48x contract rate..................$840
Northern
Region..................$1,020
Southern Region..................$350
All rates are net (advertisers and agencies pay the full amount shown) and are subject to change with 30 days' written notice to advertisers. Frequency commitments must be fulfilled within 12 months of the first run date. |
- Ads for the 2x2 Network shall consist of a clear statement of a bona fide offer, proposition or announcement made in good faith.
- NJPA may request documentation prior to publication for any questionable statements in advertisements.
- NJPA and its 2x2 Network participating newspapers retain the exclusive right, at their sole discretion, to refuse any advertising that does not conform to their policies and standards.
- A maximum of six ads per week will be distributed to participating newspapers.
- NJPA retains the exclusive right, at its sole discretion, to set the publication schedule of all ads.
- Neither NJPA nor its member newspapers shall be liable for slight changes or errors that do not diminish the value of the advertisement.
- Neither NJPA nor its member newspapers shall be liable or responsible for any error in an advertisement except to give the advertiser credit for so much of the space occupied by the advertisement as is materially affected by the error.
- Credit shall be by refund or republication of the advertisement, at the election of NJPA or the newspaper. Such credit shall not be given for more than one incorrect insertion unless the publisher is notified in writing of the error before the repetition of the incorrect insertion.
- NJPA guarantees that the ads will be distributed to all participating newspaper members.
- NJPA will convey advertisers' requests for specific section placement; however, positioning cannot be guaranteed. Placement within the newspaper is at the discretion of each individual newspaper.
- NJPA will provide the advertiser, upon request, one tearsheet from one participating newspaper.
- NJPA and all participating newspapers reserve the right to reject any advertising copy submitted.
- The number of participating newspapers is subject to change weekly.
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